An entertainment company that produces sports and outdoor adventure shows since 1995. I got hired to redesign the company’s website in a way it would showcase their latest episodes and newest campaign such as Go Outdoor, Get Fit, Get Sporty, and Get Inspired.
At Game Plan they believe that sports and adventure shows not only inspire us to be the best version of ourselves, but also teach us values as well as life lessons like team-playing, savoring the challenge and giving our best performance.
In order to reflect this philosophy, I designed a website that featured:
1. Dynamic and movement on the main page that worked well with their brand.
2. Diagonal lines and a skewed title, so as to create a sense of motion.
3. A bi-colored palette of gray and bright yellow for an energetic effect.
Re-designing a website is oftentimes necessary for companies as old as Game Plan so they can continue to engage with their audience on a leading-edge platform and to keep on doing what they do best: capturing the heat of the moment!